Outdoor Advertising is Still an Important Market for LED Screen

Shocking music, cool lights. At the new product launch conference in the Middle East, Huawei conducted a three-minute light show in Burj Khalifa, Dubai. The Burj Khalifa, 828 meters high, with 162 floors and a cost of $1.5 billion, is the world's tallest building and has the world's largest led display.

After the broadcast of the "50 billion" advertisement of Huawei, it caused heated discussion and concern from people all over the world. Everyone was amazed by Huawei, and also praised the stunning effect of the world's largest led display. The three-minute interweaving of light and shadow is not only the charm that Burj Khalifa can give, but also the unique soul that the led display can give as an important outdoor information transmission carrier.

With the advent of the digital age, the living space of traditional media has been weakened, and the position of TV as the industry leader has been surpassed, and the paper media has been transformed to find a way out. Compared with the decline of traditional media business, the story of outdoor advertising is quite different. It is widely used in the scenes we live in, and the form is more diverse. The interaction between brands and consumers is changing subtly.

LED display has been developed in the outdoor advertising market for more than ten years. Due to the large area of outdoor led screen, the visual effect is shocking. It is more attractive to the public than billboards and other products. Outdoor led display is a new combination of media and high technology. At the same time, as the commercial value is increasing year by year, outdoor led display not only carries the effective spread of brand logo, name and culture, but also shoulders the important mission of displaying the image of the city. Today, outdoor advertising led display has become the darling of outdoor media.

This year is the ninth year of continued growth in global advertising revenue, with the only “traditional” media category with modest growth being outdoor advertising. According to the data, the NAR of global outdoor advertising is expected to grow by 4.6% in 2018, reaching $34 billion. The global outdoor advertising market is expected to reach $50.7 billion in 2020. From the above data, we can see that the outdoor advertising market has great room for development, and the led display as a new trend of outdoor advertising media in the 21st century, the future market prospects are immeasurable. It is expected that by 2021, the scale of outdoor led display in China will reach 157 billions of dollars will grow at a compound annual rate of 15.9%.

It can be seen that the outdoor led display market has developed rapidly and has occupied half of the entire led display market. In the increasingly fierce market competition, the outdoor advertising market has become a hot market for many led display manufacturers. Some insiders predict that the market size of outdoor led display will reach 100 billion in the future. In 2019, the outdoor advertising market must become the key market for led display manufacturers.

Of course, in addition to the growth of market capacity, the promulgation of relevant national favorable policies has also contributed to the led display manufacturers in the outdoor advertising market. For example, in the 2018 Shanghai Expo, national leaders have repeatedly stressed the need to accelerate the “Belt and Road” economic and trade cooperation, which will effectively bring new opportunities for overseas development of the outdoor led display industry.

However, in the rapid development of outdoor led display, its pollution, noise and other unfavorable factors have negatively affected the city management, and even affect the daily life of residents. For example, in 2018, the LED advertising screen of Chongqing's commercial district was operated 24 hours a day, seriously affecting the rest of the surrounding residents, and the residents had no choice but to sue the advertising operators to court.

There are so many cases like this, in order to regulate the running time of the led display and the brightness of the product. On October 1, 2018, China officially promulgated the "Land Display Interference Light Evaluation Requirements", which clearly defined the classification and evaluation requirements of the night display interference light of led display.

The promulgation of the New Deal undoubtedly pointed out the way for outdoor led display manufacturers, but at the same time, it also proposed higher technical requirements. In order to further standardize the healthy development of outdoor led advertising screens in China, China's outdoor led advertising screen manufacturers should pay more attention to the improvement in the technical field, and strive to use various high-end technologies to make the outdoor field enter the high-end commercial market.

From the perspective of the entire outdoor led display market, outdoor led screens need to be further improved, and the technology and talents need to be strengthened. In the future, with the further improvement of outdoor products, outdoor led screens can fully integrate with the city, adding urban charm to the city and injecting great vitality into the city. Burj Khalifa is a typical case. The huge area of the led display covering the tower has become a symbol of the city and creates great commercial value for Dubai.

Conclusion

Nowadays, the outdoor advertising market is becoming more and more standardized, and the potential market for outdoor led screens has been further explored, bringing new business opportunities for the development of led displays. In 2019, the outdoor led display field will usher in another explosion year. In the face of such a huge red sea market, led display manufacturers should firmly seize the opportunity and occupy an important position in the outdoor market.